Last month, in the wake of post-liquidation store closings at competitor Circuit City, electronics retailer Best Buy (NYSE: BBY) reported fourth quarter earnings that soundly trounced street estimates: excluding one-time charges associated with layoffs and its Speakeasy corporate VoIP subsidiary. The retailer had diluted earnings of $1.61 a share compared to analyst consensus averaging $1.38. Despite an uncertain sales environment and intense competition from low-cost providers like Amazon.com (Nasdaq: AMZN) and WalMart (NYSE: WMT), Best Buy’s specialized pursuit of growth channels and market share make it well positioned to capitalize off of a stronger economy down the road.
A recent piece in the Wall Street Journal reported on Best Buy’s investment in private label electronics: the electronics retailer markets low-cost flat panel televisions, video cables, flash drives, and electronics accessories under in-house brands. Make no mistake, the company is not trying to reinvent the wheel or establish itself as a design leader (leave that to the gang in Cupertino); Best Buy is focusing on offering simple and affordable products that its engineering team has improved upon based on the intimate knowledge of consumer preferences it gleans from its retail stores. This strategy has resulted in some shelf space recalls and caused some competing electronics manufacturers to resist being carried at Best Buy Stores, but the numbers tell the story: in the past fiscal year, the company’s private label brands reported 40% sales growth, and a poll by market research firm iSuppli found that the Best Buy private brands Insignia and Dynex had a market share of 4.9% of the flat panel television market in December of 2008—this figure is more than double the December 2007 number.
For the 2008 fiscal year, consumer electronics made up 41% of Best Buy’s domestic sales; the private label products focus squarely on this category bringing higher margins to this area responsible for a large amount of the company’s revenue. Based on the encouraging growth the private lines have experienced thus far, this product set should favorably boost profit margins in the coming years without over shadowing the well advertised blockbuster products of the firm’s partner/suppliers.
Best Buy has established a network of 160 stores in China though its 75% stake in Five Star, a Chinese retailer of consumer electronics (with seven to twelve more locations in the pipeline this year). International revenue was up 37% through new store rollouts and same store sales growth in Canada and China, and domestic internet sales were up a healthy 25%. The bottom line is that Best Buy is a growth oriented retailer that is well positioned to both survive and thrive.
Disclosure: Mr. Corn is Chief Investment Officer – Equities of Beacon Trust Company. Through various equity strategies under his supervision he is long Best Buy, Amazon, WalMart and Apple Inc. (Nasdaq: AAPL).
Shout out: Look who is back; former Clear Indexes grand prize winner and ace intern Jimmy Baker who researched and drafted this post. Welcome back Jimmy!