In the investment
world, BRIC has become synonymous with growth and newly emerged markets. I
restrict most of our investing to BIC, Brazil, India and China. We mostly leave
Russia out. Political uncertainty, an economy with a high dependency on oil and
old cold war bruises that are not entirely healed are just some of the reasons.
I only once dipped the toe of our portfolio strategy into Russian waters in 2009. It is a fairly consistent winner in the mobile arena.
InPharm.com, a publication owned by John Wiley & Sons Ltd, has highlighted opportunities
for large multinational pharmas in Russia. Seeking new markets in fast
growing emerging markets is a specific attribute I seek in our investments.
Since the collapse of the Soviet Union in 1991, Russia’s population decline has declined by seven million. Smoking, drinking and unhealthy diets and lifestyles are behind very high levels of cardiovascular diseases, cancers and respiratory disease are all major contributors to this. The level of HIV/AIDS infection is also high, with treatment levels low.
This all adds up to a very high death rate of 15 deaths per 1000 people per year, and a UN forecast says Russia’s population could decline by a further 11 million by 2025 unless radical measures are taken.
This grim
picture sets up a multifaceted approach: helping a nation, the ability to offer emerging markets pricing until the country
has the ability to shoulder costs as we do in the west, and establishing long-term business relationships.
Around 80% of Russia’s current medicines needs are met by imported drugs, but the Kremlin wants to see more supplies generated domestically, with a target in place to reach a 50-50 ration by 2020. The government is encouraging further construction of manufacturing facilities within Russia. Recently, Nycomed announced plans for building a plant in Russia by 2013 and Sanofi-Aventis has bought a majority stake in a leading insulin producer.
A time tested method to begin work in any new country is through government sponsored joint ventures. This insures compliance,
regulatory support and supply chain access in this vastly untapped country. Sanofi-Aventis (NYSE: SNY)
is already ahead of the game (and a recent investment of ours).
Sanofi-Aventis has agreed to participate in a Russian pilot project designed to attract and retain pharmaceutical manufacturing in the country and expand the overall pharmaceutical market. The French drugmaker said it would contribute to the Pharmpolis Project via its recently-opened insulin factory in Russia. Sanofi-Aventis signed the memorandum of understanding with Prominvest, a subsidiary of the state-owned corporation Rostekhnologii.
Other
multinationals are establishing their own beachheads and setting up groups for
joint ventures, marketing and supply chain management. Merck & Co (NYSE: MRK) has assigned
a senior executive to emerging markets.
His remit will include the company's prescription, vaccines and biologics businesses and also a newly-created emerging markets group. This will focus on China, Asia Pacific, Latin America and Middle East/Africa/Eastern Europe, including Russia and Turkey.
Pfizer (NYSE:
PFE) has not been left out of Russia or many other emerging markets.
It has expanded its presence in the generics market with deals that see it license 75 products from two Indian drug makers. The company has acquired rights to 15 injectable products from Claris Lifesciences as well as 60 products (55 pills and five injections) from Aurobindo Pharma. The new, expanded agreements with Aurobindo take in 70 emerging markets and Pfizer said it would commercialise the products in phases, "tailoring its approach for different regions".
"The expansion of our product portfolio from this deal provides a foundation for us to commercialise branded generics based on patient needs within specific regions," said Jean-Michel Halfon, president of Pfizer's emerging markets business unit.
The unit was set up this year and has identified six priority markets: China, India, Brazil, Russia, Turkey and Mexico.
The reporters
at InPharm.com have taken in the whole picture from regulatory to business issues.
As with other emerging markets, the regulatory and pricing environment in Russia is a good deal more volatile than established markets. This is currently reflected in the unpredictable pricing of medicines in pharmacies, but the government hopes to impose order in April with the introduction of a new maximum sale price.
Manufacturers have to register or re-register by 1 March 2010 their maximum sale price for any essential medicines on the official list, which will set a maximum price and control wholesale margins.
As the BIC
countries emerge, so Russia will follow. Big pharma will seek out new markets
and pave the way for better care while expanding markets; enhancing shareholder
value.
Disclosure:
Mr. Corn is Chief Investment Officer – Equities of Beacon Trust Company.
Through various equity strategies under his supervision he is currently long SNY,
MRK, and PFE.